BONBONBON: A Place to Experience Plant-Based Food Differently

Some concepts appear for a season. Others are built to last.

Following its first chapter in Paris, BONBONBON continues its journey in Villeneuve-d’Ascq in the north of France with the same ambition: inspiring people to put more plant-based foods on their plates.

Created around a simple idea, BONBONBON is a place where visitors can enjoy a meal, shop for everyday essentials, discover new flavors, and share a delicious experience centered around vegetables.

A Creative Take on Plant-Based Cuisine

At the restaurant, the menu draws inspiration from street food culture and reimagines plant-based eating in a creative and accessible way.

Bowls, sandwiches, seasonal recipes, and generous dishes invite guests to discover new ways to enjoy vegetables every day. Each recipe is designed to show that plant-based food can be flavorful, satisfying, and easy to enjoy.

Extending the Experience Beyond the Table

The experience continues in the store, where visitors can find a selection of products designed to support everyday meals and inspire new eating habits.

The goal is to bring the BONBONBON experience home, making it easier to incorporate more plant-based foods into daily routines.

An Innovation Hub for Food Transformation

Beyond its restaurant and retail activities, BONBONBON also serves as an innovation playground for the Bonduelle Group.

It is a place where we experiment with new ways of promoting plant-based food, gain a deeper understanding of consumer expectations, and imagine the food experiences of tomorrow. This approach is fully aligned with Bonduelle’s transformation strategy, which aims to encourage the adoption of more plant-based eating through new uses, formats, and experiences.

BONBONBON offers a tangible way to showcase the Bonduelle Group’s expertise, brands, and commitments in a welcoming, inspiring, and food-focused environment. The space was brought to life through the creative work of the teams at 72H Intérieur and Agence DD.

The Adventure Continues in Villeneuve-d’Ascq

Located in Villeneuve-d’Ascq, BONBONBON is now a permanent destination where visitors can explore the world of plant-based food throughout the year.

📍 In Villeneuve-d’Ascq, the adventure continues all year long. Our doors are open.
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