The brand is now collectively remembered: consumers will never forget the brand and associate Globus with the unique taste of its corn, peas, tomatoes and pickled gherkins.
Permanently high expectations in terms of quality
In order to meet the market's new trends, Globus has developed throughout its history. Preservation technologies, logo, graphic charter, etc. The brand has adapted to a constantly evolving world, whilst preserving the key to its success: unique taste, meticulously selected vegetables and optimal quality standards.
In Russia, Globus is the 3rd most appreciated consumer brand in the canned vegetable category (Bonduelle is No.1). 54% of consumers know of it.
know of it.
Back to basics
Peas, corn, beans, pickles, letcho: the Globus range covers all the main products appreciated by consumers on its specific market. The booming brand is now ready to launch new assortments to meet new customer expectations.
2012: Globus becomes a Bonduelle brand
In 2012, Bonduelle finalized its negotiations regarding the acquisition of the agro-industrial and commercial assets of the French cooperative Group Cecab in Russia and in the countries of the Commonwealth of Independent States (CIS).
Bonduelle has been commercially established in Russia and in the countries of Central and Eastern European since the mid-90s, and has been the leading brand in this area in terms of canned vegetables. Bonduelle's market shares are guaranteed by exports from both its Hungarian plants and its Russian plant in Novotitarovskaia (south-west Russia). The Cecab Group, established in Russia since 2001, built a plant in Timachevsk in 2007, just over 18 miles away from the Bonduelle plant.
This Bonduelle acquisition should allow the company to recover the commercial assets of the Cecab Group in Russia, i.e. canned vegetable sales, namely under the Globus brand.