Discover the new face of the Bonduelle Group!

The company is blowing out its 170th candle!

Imagine, 170 years of experience, innovation and delicious discoveries in the plant-based world.

Our mission?

To delight our consumers with plates that are more plant-based, healthier, colorful and full of flavor. Our logo tells the story of a company that has evolved while retaining its fundamentals, that has grown while preserving its passion for nature and plant-based food.


And to mark this momentous occasion, we’re unveiling our corporate brand new visual identity.

This modern, bright new design celebrates our 170-year heritage and shows our commitment to the plant-based revolution. The codes of our brand are refreshed, but still recognizable, with that shade of dark green that remains our flag, and that iconic B that reminds us of our history and the wonders to come.

We invite you to join us in this plant-based adventure and to celebrate the passion that has driven us for 7 generations.