Bonduelle organises a Hackathon focusing on responsible agricultural practices to strengthen the link between farmers and consumers.

On the 5th and 6th of December 2016, the Bonduelle Group gathered its stakeholders for an agricultural Hackathon. The winning team will present its project to the public on the 3rd of March, at the Bonduelle stand at the International Agricultural Show in Paris.

Much is at stake and the agro-food industry must rise to the challenge of: healthily and sustainably feeding the planet while preserving the resources and the quality of the soils. The agricultural world is constantly evolving and the best practices are increasing: mechanical and thermal weeding, insect traps, observation drones to better manage the crops, etc...Farmers have know-how and they would like to share it! This is why, last December, the Bonduelle Group organised a Hackathon whose objective was to promote responsible agricultural practices among consumers.

As part of its overall reflection on the Group CSR strategy, Bonduelle gathered for nearly 2 days, farmers, and co-workers from various departments, consumers and business people to jointly brainstorm on how to promote responsible agricultural practices.

Use co-creation to promote sustainable agriculture

7 teams made up of farmer partners, co-workers of the Group (marketing, agronomists, and communication) and various external stakeholders (consumers, business people, etc.) hence worked for 2 days and presented their project to the jury.

The wealth of ideas presented and the motivation of the teams made it very difficult for the jury to decide, jury chaired by Christophe Bonduelle.

Read the press release

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