Elementaree & Bonduelle partners to develop Mealkits

The Covid-19 crisis has shown us that consumers’ habits have changed considerably: gone are the days when people devoted serious time to their food purchases. Now, the trend is to get deliveries at home, though thefocus is still on high-quality, varied meals...

A DISH READY IN LESS THAN 15 MINUTES

To meet these new expectations, Bonduelle has decided to invest in Elementaree, a strong player that has already developed and promoted this model in Russia. The idea is to give consumers ingredients and recipes to prepare in their own kitchens and have a delicious meal ready in under 15 minutes! (it’s easy, all you have to do is mix).

AS EASY AND CONVENIENT AS CAN BE

The flexibility and simplicity of this service is what makes it so successful. Consumers can choose to order just one box to try it out...or opt for a week’s worth of food with the number of meals they want. Bonduelle products, proteins, condiments, fruit, sauces...anything is possible, andsome ingredients like chickpeas and sauces are pre-prepared: the idea isto make cooking as simple and enjoyable as possible for the consumer.

A PARTNERSHIP IN THE “TEST AND LEARN” PHASE

As an investor, Bonduelle is also working to develop the recipes offered to consumers. In this collaboration's “test and learn” phase, we are helping Elementaree develop its business: we take part in decisions, but the idea is not to produce the meal kits ourselves. Rather, we advise our partner tohelp better meet consumers’ expectations.

WORKING TOGETHER IN A MUTUALLY ENRICHING WAY

By investing in this online service, Bonduelle wishes above all to be involved in an experience that is enriching for both partners. For us, this is a chance to move forward in connected solutions. For Elementaree, it's a chance to take advantage of our expertise and reputation as an “international player.” And finally, this win-win partnership has enjoyed a faster launch because of new habits that have caught on during the Covid-19 crisis.