Bonduelle is now launching its first corporate communication campaign

Bonduelle is now launching its first corporate communication campaign.

While highlighting the natural benefits of vegetables, the goal of this campaign is to present the group's social and environmental commitments. New agricultural techniques advocated by Bonduelle, ecologically intensive agriculture and local production will be showcased.

The corporate campaign will be run in the women's and general press, and is available in two versions “ce haricot pense local” (this bean thinks local) and “ce maïs est vert” (this sweetcorn is green).