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Our commitments to People in specific actions

The B! Safe Challenge

The B!Safe Challenge, which was launched group-wide in 2018, enabled every business unit to come up with and share ideas for actions or best practices to improve safety in our plants. Our employees shared and presented more than 100 initiatives to the Group Management Committee in January 2019. The following ideas stood out in particular:


  • United States: the “Safety in motion” project for the prevention of sprains, tension and musculoskeletal problems;
  • Europe: the design of non-slip flooring for use during handling. It is fitted by hand to protect against falls;
  • Russia: elaboration of onsite rules that truck drivers must comply with;
  • Americas: creation of an exclusion zone for pallet trucks in the packing department. In this zone, all pallets are transported with hand-operated pallet trucks rather than electric trucks to reduce the risk of collision between People and machines;
  • Europe: development of autonomy and accountability.


Local community action            

Community outreach and partnerships with our stakeholders are a priority for us. The idea behind the VegeGo! Site is to inspire employees to contribute to the well-being of local communities, in line with the Group’s values. Each site must set up at least one social project, working with local stakeholders, and taking its own specificities into account. In 2018-2019, 49% of the Bonduelle Group sites 

  • The employees of 28 sites across France, the Netherlands, Spain, Poland, Italy, Russia, Canada and the United States participated in World Cleanup Day : as part of this international initiative, they collected litter near their workplace and home.



  • In Russia, many employees of the BEAM business unit came together for their local communities in 2018-2019, focussing on various different themes: 152 employees stepped up to the plate, as part of a programme to offer long-term assistance to two nursing homes (visiting elderly residents), 104 employees donated blood that mainly goes to children suffering from chronic diseases, 150 people took part in a tree planting project in the district of Timashevsk, and 20 people helped clean up Krasnodar Forest.
  • Like every year, our factory in Sainte Marine in Canada (BALL) got employees to help collect school supplies for children in need. Fifteen children received backpacks full of school supplies for primary or secondary school.
  • The Strathroy site (BALL) (Canada) permanently supplies vegetables to the Women’s Rural Resource Centre, a shelter for women who were forced to leave their home and helps them get back on their feet.
  •  Thanks to the donations from employees at our site in Villeneuve d’Ascq (France) and the customers of the Bonduelle Bienvenue shop, 394 kilos of food were donated to Restos du Cœur.
  • In Warsaw (BELL, Poland), the office and sales employees organise collections several times a year to assist families with financial problems. Employees are invited to donate food, household products and hygiene products as well as vouchers that can be used in the cinema or toy shops, usually at Christmas or Easter.

In February 2019, Bonduelle came 3 rd in Capital magazine’s ranking of best employers in the agrifood industry . The group has moved up 24 places in the ranking since 2016.

APONH, a project that is a perfect example of our commitment to local communities

The APONH development aid project was launched in 2012 in Cameroon . Its goal is to contribute to the sustainable well-living of growers and entrepreneurs by helping them to develop activities in the vegetable industry. APONH also offers support to the Ecole des Moineaux, where approximately 200 disadvantaged children and orphans are educated. APOHN has partnered with the IECD (Institut européen de cooperation et de développement) for this project, working with a group of volunteers in various professions. Our employees contribute to this joint project, which is linked to the company’s expertise and professions. They have the support of the Bonduelle family for this, which also sponsors this initiative. Every year, employees of the Bonduelle group commit to this project. In 2018-2019:

  • we sponsored 230 back to school kits thanks to the donations made by Bonduelle employees, ensuring that the pupils of Ecole des Moineaux received a notebook, a pencil, a bar of soap and a uniform when they returned to school in September;
  • four employees from Canada and France travelled to Cameroon as volunteers, to help the project beneficiaries develop their activities. They offered agronomic and management advice, and studied sales prospects;
  • the proceeds of the sale of greeting cards featuring drawings by children of the Ecole des Moineaux went to APONH and were used to pay for a fence for the school.

Want to find out more about the goals and results of our commitment to People?
Discover “The B! Pact”!

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