Launch of a digital platform to inspire socially responsible marketing

Good practices for socially responsible marketing now have a platform with the launch of the  www.reussir-avec-un-marketing-responsable.org  

The digital platform www.reussir-avec-un-marketing-responsable.org site provides good business practices in socially responsible marketing. These files analyse the environmental and/or social impact, the impact on the brand and the keys to success for their approaches. Bonduelle has contributed to this digital platform with its good practice for "Gamme de conserves avec procédés vapeur”.