«VEGGIE INSPIRATION» :VEGETABLES, A RECIPE FOR SUCCESS!
warzywneinspiracje.pl which translates to «Inspiration Veggie» in English is a blog co-written in collaboration with culinary bloggers, where fashionable recipes are adapted to fit the daily life styles of readers. Our target of becoming the world leader in living well through plant-based foods is thus taking root locally, in the form of practical content, with nearly1,000 recipes based on Bonduelle products already available.
A LITTLE BLOG THAT THINKS BIG
This is a tremendous success for our blog, which has seen its traffic almost double in 1 year, with 2 million unique visitors this year alone. There are several reasons for this: on the one hand, there is the recipe database which is constantly expanding thanks to new content and the ongoing analysis of the needs of food lovers. Secondly, our SEM (Search Engine Marketing) strategy allows us to conduct highly effective paid search campaigns.
INSPIRING CUSTOMERS TO PROMOTEPLANT-BASED FOODS
As part of a larger ecosystem (a Facebook account and a partnership with Fooder, a recipe application), our blog has a consistent purpose: to inspire customers with plant-based recipes to encourage more frequent use of these products in Polish homes. Via «Inspiration Veggie», Bonduelle actively encourages consumers to adopt plant-based foods and to make more room for them on their plates.
We are extremely proud. Bonduelle Poland has been awarded in the most prestigious Digital contest which was the result of well thought-out long term strategy combined with disciplined execution. Going forward, we are going to continue culinary blog development as this is an important brand experience space for our consumers which allows us to influence their eating habits and purchase decisions.
Anna Telakowiec - Marketing Director Bonduelle European Long Life Poland