Bonduelle teams up with other major brands in the “Big Brands Make a Commitment Today for Tomorrow” campaign.
A multi-brand film features Bonduelle’s steamed green beans on screens in France from 15 July to 5 August.
The goal is simple: highlight major brands’ commitments to their consumers. This new group expression gives the brands an opportunity to explain what they are doing in favour of nutrition, the environment, local employment, the selection of raw materials, sustainable agriculture, etc.
As part of its CSR policy, the Bonduelle Group decided to emphasise its commitments to community-based agriculture.