Launch of the VegeGo! project
For 160th anniversary, Bonduelle revealed its VEGEGO project, a detailed roadmap that will enable to group to become the world leader in healthy living through vegetables (2025 objective). At the same time, Bonduelle published its website, fully dedicated to Sustainable Development.
Within the framework of the group's CSR approach, discussions with stakeholders (both internal and external) were the starting point for the project's internationalization. That year, in France, Bonduelle created a research chair within the Edhec Group. Objective: to contribute to research and teaching in the field of marketing.
In terms of strategy, Bonduelle reorganized the company according to two geographic areas - the Europe Zone and the Non-Europe Zone, and created 4 Business Units.