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2005

Leader in Russia

2005 - Spot télé de Saint-Petersbourg à Vladivostok

Bonduelle hauled itself to the top of the podium in Russia by becoming a leader on the canned vegetable market.

In collaboration with 3 of its cooperative partners (Groupe Euralis, Maïsadour, Vivadour), Bonduelle created Soléal in the Aquitaine region, a joint venture company whose goal was to develop the vegetable sector and make it more long-lasting in the South-West of France when faced with mostly international competitors. In additional to their portfolio of members, the cooperatives provided their upstream agricultural knowledge, and Bonduelle shared its agronomic (seed selection, technical operations, sowing, harvesting), agro-industrial and marketing knowledge.