Bonduelle without borders
Creation of Bonduelle Germany, one year after the common market was opened. Bonduelle Gmbh, located near Saarbrücken, was thus established in a country where there were no canned vegetable brands.
A TV campaign was launched 6 years later.
In 1985, the brand produced over 100,000 tons of canned goods: the success of the German market opened the company up to the rest of Europe.
Bonduelle Italia was created in 1972, then came Bonduelle Benelux, etc. Bonduelle Espana was founded in 1986, Bonduelle Portugal in 1988, Bonduelle Danmark in 1989, etc.