A brand was born
Bonduelle becomes a brand. Business was going extremely well. Since 1946, Bonduelle peas were selling faster than they were being grown and canned. Demand started exceeding supply !
In 1947, models were designed for tin-plate printing. In July, Bonduelle branded cans were stocked on French supermarket shelves.
The first ads appeared in the 50s: on local teams' sports shirts, on stationary and vans. The messages claimed that "the best canned food is made by Bonduelle!"...