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Fresh processed vegetables: new ambitions
The "Fresh" sector accounts for 25% of the group's turnover ans includes two activities :
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Green salads and raw vegetables without seasoning in sachet (4the range) |
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Seasoned delicatessen products |
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Green salads and raw vegetables without seasoning in sachet (4the range) |
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The European market for 4th range vegetables accounts for 2.2 billion euros, and increases by more than 10% each year.
The acquisition of Vita, the German leader on the 4 th range salad market, made it possible for Bonduelle to strengthen its position in Europe : it is now #1 with 20 % of the market.
Bonduelle offers many innovative and varied products :
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Lettuce, |
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Rocket, |
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Oakleaf, |
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mixed green salad, |
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Corn salad, |
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Curly endives |
These salads are selected according to a range of criteria relating to quality , freshness and food safet. |
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Seasoned delicatessen products |
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After the acquisition of Michel Caugant in 2003, a sixth subsidiary (Bonduelle Traiteur), wich was totally dedicated to this sector, was created. As the co-leader on the French market, this subsidiary works on the expansion of its activity in Europe .
Bonduelle delicatessen products can be found both on the general public (taboulés, carrots,..) and the catering makets. They arie thus marketed by the Bonduelle Fodd Service subsidiary.
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