The Bonduelle group successfully focuses on a single shared passion: vegetables.

It applies a pure player strategy: vegetables in every form, in every technology, everywhere in the world via every distribution channel and under every brand.

All studies of trends confirm that vegetables will acquire an increasingly dominant role in food: consumers are always searching for a heathier and better balanced diet, as well as well-being and safety - all of which are virtues attributed to vegetables.

Similarly, the role of prepared vegetables is constantly increasing as the consumer is also looking for practicality and to save time.

Bonduelle has developed an original position: it is the only multi-technology agri-food group to specialise in a single product: vegetables.

Marketing drives continue to increase to amount to 4.2% of total turnover this financial year and 6.3% of brand turnover.

The marketing policy is structured around three axes :

	The construction of strong brands using extensive advertising support,
	An active research and development policy to bring increasingly innovative products to market,
	Increasing knowledge about our markets to identify and plan ahead constantly for developments in consumer expectations.

The Bonduelle trimaran also contributes to Promotion by flying the group's values across the oceans and the world's media.

Bonduelle has developed total control over the entire vegetable process by:

	Selecting the best farming areas
	Partnership relations with 5000 farmers on over 60 000 hectares
	A constantly changing manufacturing process thanks to investments made in the 24 group factories
	Ultra high performance to deliver to customers quickly and efficiently manage 1.7 billion consumer units sold each year.

Needless to say, product traceability is comprehensive throughout the chain to guarantee consumers the finest selection of raw materials and food safety.

The unique know-how of Bonduelle also makes it possible to increase systematically and significantly farming and industrial yields in the group's new markets .

The strategy, based on three fundamental pillars : specialisation in a single industry (vegetables), incomparable expertise in the agri-food industry and a sustained marketing policy, has led to the Bonduelle group becoming the world leader in vegetable processing.
This performance was achieved by combining organic and external growth , but above all thanks to the motivation and passion of the group's 4,705 employees for their profession and their care for the customer.