Fresh processed vegetables
Fresh processed vegetables
The "Fresh" sector accounts for 22 % of the group's turnover ans includes two activities :
- Green salads and raw vegetables without seasoning in sachet (4the range)
- Seasoned delicatessen products
Green salads and raw vegetables without seasoning in sachet (4the range)
The European market for 4th range vegetables accounts for 2.2 billion euros, and increases by more than 10% each year.
The acquisition of Vita, the German leader on the 4th range salad market, made it possible for Bonduelle to strengthen its position in Europe : it is now n° with 20 % of the market.
Bonduelle offers many innovative and varied products :
- Lettuce,
- Rocket,
- Oakleaf,
- mixed green salad,
- Corn salad,
- Curly endives
These salads are selected according to a range of criteria relating to quality , freshness and food safet.
Seasoned delicatessen products
After the acquisition of Michel Caugant in 2003, a subsidiary, Bonduelle Traiteur
, wich was totally dedicated to this sector, was created ; leader on the French market.
Bonduelle delicatessen products can be found both on the general public (taboulés, carrots,..) and the catering makets, they are marketed by the Bonduelle Food Service subsidiary.