Influenced by public health programmes (PNNS in France), consumers have become aware of the need to eat vegetables.
But, at the same time, they report that they are spending less and less time preparing meals and are eating a growing number of industrial processed foods. The issue of "eating better" must be resolved. It is the responsibility of industry actors to take an interest in consumers' health.
Since 2008, Bonduelle has added to all its packaging a nutritional graphic charter. Its nutritional discourse has become more uniform and more accessible to consumers. Its technical features, claims and nutritional tables have been standardised. There is comprehensive labelling on the front and back panels of packages.
Committed to a strict nutritional policy, the Bonduelle group places the sustainable improvement of everyone's food consumption at the heart of the company's future success. By preserving the nutritional qualities as well as the flavour of vegetables, Bonduelle wishes to offer consumers solutions for placing vegetables and their benefits at the heart of their diets.