On 27 March, an open day was held in Italy with the local stakeholders of the group. This event was an opportunity to present the new, fresh and innovative 'Contadino' salad range.
For this new range, Bonduelle works with local farmers whose farms are close to the production sites and proposes different assortments according to the season. Transparency and traceability are ensured for the consumer as all the information is shown on the pack, particularly information such as the photo of the producer.
It was also day of meetings between the Italian stakeholders and, among others, Gianfranco D’Amico, Managing Director for Bonduelle Italy, and 8 partner farmers of the 'Contadino' project. This event enabled the stakeholders to rediscover the Bonduelle group and its global commitment to environmental and social sustainability issues.