Bonduelle is taking part in the campaign "Big brands committed to the future".
The objective is simple: to highlight the commitments made by large brands to their consumers. This new collective action is the perfect opportunity for brands to explain how they work towards improving nutrition, the environment, local jobs, the selection of raw materials or sustainable agricultural practices for example.
A dedicated website was specially set up, with a view to starting discussions between consumers and their brands.
Within the framework of its CSR policy, Bonduelle chose to first and foremost highlight its commitments regarding upstream agricultural practices, packaging and food waste.