Bonduelle Fresh France is opening an Innovation Centre to bring consumers into the heart of its product creation and improvement process.
A few months ago, Bonduelle established a new location: the St. Priest Innovation Centre, which opened on 18 January as a special unit dedicated to innovation, product development and research. The Research and Development and Marketing Teams are also based out of this same site, where they are able to generate synergies, build bridges, and find more effective ways of creating innovations that meet current consumer trends.
The Innovation Centre is often in contact with the Bonduelle teams in Germany and Italy in order to discuss innovations that have either been launched, are ongoing or upcoming, as well as to generate as many synergies as possible. Bonduelle Fresh will also be launching a product in April 2016 that was first launched in Germany. The agronomy department has already organised a European Day to present about all the Bonduelle Fresh salad varieties.