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Bonduelle and the world of vegetables: Celebrating 70 years

This year marks the Bonduelle brand’s 70th year of working closely with the land and farmers to offer the best vegetables.

As it celebrates its birthday, Bonduelle is strengthening its dialogue with consumers by emphasising the human aspect when highlighting its commitment to the farming profession and the quality of its products. The goal is to create conversation and immersive experiences: Bonduelle farmers tell their stories on video, while in stores, consumers have had the chance to experience flying on a dragonfly’s back over Bonduelle fields, thanks to virtual reality. And from 19 June to 29 July, the public can apply to win a first ride on the Bonduelle Hot Air Balloon with their family, with a stay in a gîte included, to discover Bonduelle land and farmers.

Bonduelle is also a story of change. With innovation and a love of all things natural at the heart of the brand’s approach to meeting needs, it has already brought fresh vitality to the markets several times by insisting on new recipes, new preserving techniques, and sustainable practices. Currently, for example, a new range of snacks is being introduced to satisfy French customers’ desire to eat less meat: “Graines de Salade” (Salad Seeds) is the first 100% veggie salad range in France.  This birthday milestone is also an opportunity to think ahead to the next 70 years, and take the measure of future practices and habits, such as new agricultural techniques, new directions in packaging, future eating habits, etc.

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