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Bonduelle, a brand that inspires trust!

According to the OpinionWay research institute, Bonduelle is the most trusted brand in the consumer products sector, scoring 73%, ahead of Lu (72%) and Danone (69%).

From a suggestion by Thierry Saussez, the OpinionWay research institute has created an assessment of the confidence French people have in companies and their brands.

The essential criteria for consumers: the quality of products, closely followed by their "made in France" status and the company's social and financial ethics.

(*) The OpinionWay survey was carried out on 27 and 28 January 2016 among 2,117 respondents, who were asked about 100 companies, including France's largest companies.

 

 

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